In a world where attention is currency, Too Much, Too Fast is a critical visual campaign that challenges the overwhelming presence of digital advertising in our daily lives. From Instagram stories to YouTube pre-rolls, our screens are saturated with content we didn’t ask for—often at the expense of focus, mental space, and genuine storytelling.

This campaign aims to interrupt the noise with thoughtful, minimalist visuals that reflect the chaos of ad overload contrasted with the calm of intentional communication. Using visual metaphors, glitch aesthetics, and bold typographic interventions, the project exposes how hyper-targeted content fragments our experience and numbs our senses.

Rather than adding to the clutter, the campaign advocates for a shift in creative strategy—one rooted in narrative, authenticity, and emotional clarity. It invites both brands and consumers to rethink the relationship between advertising and attention, pushing for a future where stories matter more than clicks.

This project is not just a critique—it’s a call for designers and marketers to do better.