About Me

Hi, I'm Paula — a strategic designer with a passion for storytelling, aesthetic clarity, and meaningful experiences. I’m currently finishing my BBA in Strategic Design and Management at Parsons School of Design, where I’ve been able to explore the intersection between creativity and business.

My work lives at the crossroads of fashion, marketing, and visual culture. I’m drawn to projects that question norms, invite curiosity, and communicate with intention — whether it’s through a campaign, a zine, or a brand strategy.

I’ve collaborated with brands like Melissa and The Row, contributing to marketing strategies that are both data-informed and design-driven. I’ve also explored my own creative direction through concept-driven projects that blend research with storytelling — often highlighting themes like digital fatigue, sustainability, and the evolving relationship between humans and media.

Whether I'm art directing, researching, or mapping out a brand vision, I’m always thinking about how design can spark connection and cultural relevance.